Thursday, April 10, 2008

INSIDE THE INSIDER HEADLINES

The news director for PerfectBusiness Insider Headlines is Scott Plesha and the cinematographer and editor for the show is David Wakeling. Scott is a fantastic writer and he and I decide the headlines and order of the show. We always put one piece of quirky, fun news into the line up. It's amazing what bizarre news is floating around out there and the shenanigans people get up to! We also try and start the newscast off on a positive note, but with the doom and gloom of the current economic situation in the United States this has become quite a challenging task. The other challenge is providing small business news that applies to a national audience. We have to make sure we have small business news that is as helpful and informative to someone in Pennsylvania as it is for someone in Oregon. One of my favorite parts of the show is featuring one of the amazing entrepreneurs we have interviewed. A seasoned CEO, or a first-time entrepreneur, every one has a great story or a pearl of wisdom to pass on. Being an entrepreneur is such a brave life-choice and the more entrepreneurs I interview, the more impressed I become with their tenacity and perseverance to achieve their goals and risk everything in the process.


PerfectBusiness News airs every Thursday.
To see the latest insider headlines broadcast and to watch inspiring entrepreneur interviews, go to the PerfectBusiness Video Center.

1 comments:

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